IT
ERP → HubSpot
Data governance and single source of truth
ERP and HubSpot contain duplicate records, inconsistent fields and unclear update rules, with no shared source of truth.
HubSpot Object
- Company
- Contact
- Deal
- Custom Properties
ERP data involved
- Customer Code
- Commercial Terms
- VAT ID
- Addresses
- Master-Data attributes
Business Area
IT
Type
Core
Trigger / rule
- Controlled update on master fields and matching rules
Business Benefits
Two systems, one version of the customer. Ownership is defined field by field, matching rules decide which value wins, and updates flow in a controlled direction instead of overwriting each other. Duplicates stop reproducing, reports from different teams finally agree, and IT stops arbitrating between departments. Everyone works on data they can trust, without manual clean-up weekends. Trust replaces reconciliation.
